ZeeTrax™ dramatically improves the process of traditional focus group video testing by enabling larger feedback from larger targeted audiences, significantly reducing travel and logistical costs and increasing accuracy of results with animated line graphs overlay showing average frame-by-frame responses

Increase the effectiveness of your national, regional and local media spend by using this tool to assess the quality of your advertisements in terms of its overall appeal, its capability to convey the message and its acceptability prior to screening it. Video surveys allow you to show the complete ad in an online survey to the respondents. We can repeat the ad for specified number of times based on your needs. This is also helpful in assessing the quality of documentaries with a social message.

The Virtual Retail and Merchandizing Display helps in testing the effectiveness of your brand awareness and product placement from your target customers and operators. It could be displayed for a pre-defined time period and then removed. By providing multiple shelf and display options you can gauge the product location and placement for your retail displays.

This helps in evaluating logos, packages, punch lines and a lot more in terms of classifying it into Most Acceptable & Least Acceptable ones instead of taking the respondent through a long list of ranking questions/grids. Makes it more interactive and making it fun and easy for the respondent to attend.

This helps in highlighting words or phrases in a text which appear appealing to the respondent. It can be used to track words or phrases to be included in the punch line and this becomes a better alternative when compared to text box entries where the respondent might enter invalid data. This also reduces time for coding of data in the back end.

This tool enables the respondents to pick any specific magazine from the virtual news stand and flip through the pages. It can be widely used in the media industry to track ad or editorial recall.